Performance Content

Performance Content is our integrated approach and disciplined practice of content strategy, execution and optimization. Content development at most agencies consists of a black-box process of ideation and concepting in the pursuit of “award-winning” creative.

Performance Content, by contrast, is a proven methodology for creating and optimizing effective, actionable content in pursuit of our clients' ROI goals.


  • Search Engine Optimization
  • Content Audits & Strategy
  • Landing Page & Conversion Optimization
  • Link Building & Influencer Outreach
  • Reputation Management
  • Content Creation & Development
  • Enterprise Consulting & Activation
  • Community/Social Signal Amplification
  • Mobile Strategy & UX
  • Information Architecture & UX Design

Performics solves Content problems in a way no one else can.

  • Advanced platform and technology integrations that provide us early access to beta products and not-yet-public insights.
  • Channel-specific best-practices that demonstrate repeated ROI.
  • Industry-leading partnerships with digital and offline media partners supported by our global Publicis network resources.